The Trench: History of An Essential Mode

Created more than a century ago, the trench coat has never left the rank of essential fashion. Burberry has been able to make this pillar of fashion last through the seasons. Back on the fashion story of the trench.

From practical clothing for soldiers during the war to fetish fashion models, the trench has had a dramatic evolution.

The trench coat, a piece steeped in history

Invented by Thomas Burberry in the early twentieth century, the trench coat appears as the ideal rainwear. Its cotton fabric material is lightweight and protects from the rain. This practical piece is called a " trench coat". It refers to the trenches in which the soldiers operate in difficult climatic conditions.

In the 1950s, the trench coat came out of the trenches to settle in the heart of fashion trends of the time. Adopted by women and men, the trench is synonymous with elegance, a thousand miles from its initial interest.

Burberry is its emblem and travels the trench through the ages. The trench as we know it is re-thought with new materials, shapes, and colors. While structured, beige and midi length, the trench adopts more fluid shapes, pop colors, and trendy materials.

The trench, a trend timeless fashion

Coco Chanel's famous quote " fashions go by, the style is eternal " could also apply to the trench. If trendy mid-season jackets have multiplied over the seasons, the trench has remained a safe bet.

If it has been re-visited to infinity, the trench has never lost its elegance and stands out as the emblem of the English style. Its spectacular evolution can explain its timelessness. From the harsh environment of the war to the spotlights of the Burberry podium, this fashion piece has remained a classic over time.  

Patent leather, snake print or velvet, the trench has seen all the colors over the seasons. Fashion buffs are now having fun turning their BCBG minds around with rock pieces like a pair of Dr. Martens or men leather pants.

Like the leather jacket, the trench is necessary for the essential fashion in her dressing. From Rihanna to Alexa Chung, this pillar of fashion seduces the greatest celebrities and adapts, look like anything, to the style of each.

The trench has proven itself since its creation and establishes itself as the fashion ally of rainy days.

Man Fashion Market: How Has The Man Consumer Evolved?

Jean, shirt, suit, chino, sneakers ... Studying the men's fashion market is like analyzing a relatively sober cloakroom, marked by an attachment to basic and easy-to-wear colors. But new brands, as well as new modes of consumption, are changing the game.

 

Great moments in the history of men's fashion

Far away is the time of Louis XIV, when men adorned with ribbons, precious stones, and flamboyant fabrics to shine even more in the heart of the king's court. The sobriety of the male wardrobe is in order since the nineteenth century and its dark three-piece suits and cheap hats. The democratization of jeanswear, which comes out of the workwear uniform in the 50s, is a breath of fresh air in male wardrobes, and the popularization of sportswear, from tennis player René Lacoste to polo player Ralph Lauren, changes the deal in men's clothing. However, the cuts and styles remain relatively simple, with basic colors and simple materials. Blame it on supply or demand?

Basic "walking" and loyalty to major brands

The male customer is traditionally perceived as somewhat cautious in terms of products and brands, limiting himself to "big names" and not daring to turn to houses or more creative styles. The male fashion customer, the eternal subscriber to the jeans and sneakers combo? Chloé, from the Menlook men's fashion website, explains the three essential components of the act of buying a male client.

Safety: "Most men seek safety when it comes to fashion. They tend to trust the big brands, to stay on the products they know, to bet on simple pieces, easy to associate. "

Loyalty: "On Menlook, our most frequent sales are the big brands like Ralph Lauren or Nike. A man who has found his polo shirt or jeans will not change his mark. "

"Walking" basics: Few new designer pieces or extravagant colors in the basket of a male consumer in 2016, but a selection of effective basics: "A man will buy a piece in different colors, or redeem the even when worn. "

But all this tends to change: faced with the emergence of a multitude of new innovative brands and the quality of the selections presented on the sites of online sales, the male consumer opens to new horizons. "The male consumer is increasingly educated in fashion," according to Chloe. Which is reflected, during a walk on the website Menlook, a diversification of purchases: "We have many buyers who do not hesitate, in parallel with the iconic pieces of major brands, to venture to brands more confidential. The selection made upstream by Menlook buyers allows them to be tempted without risk. "

Personal shopping and fashion blogs

That said, the male consumer is no more refractory to novelty than his female counterpart - it just requires someone to accompany him in his new choices. This involves highlighting sites like Menlook or consulting multiple fashion blogs that allow the consumer to learn about a brand and how to wear it. Successful male blogs such as Like A Truck, Good Maw or Very Good Lord offer a personalized - and offbeat - vision of fashion, making the act of dressing for oneself all the more attractive.

And when inspiring is not enough, the customer can turn to a real-time advisor: there are many personal shopping services dedicated to men, which, following registration and an online test, sends to the consumer a selection of rooms to try quietly at home, then return what is not suitable. Does the client accept more willingly to be guided than a female client? "Men need advice from an outside point of view," says Chloe. "They appreciate being taken in hand by professionals in the sector. Some do not have the time or the desire to run the shops even if they are sensitive to their style and the image they send back. These new services provide them with a response to a need that has always existed. These services of personal shoppers online would be the perfect combo of the tailor-made offer, with a stylist attentive to the needs of the customer - as well as, not insignificant, the removal of the "stress" of the atmosphere in the shop. "It allows to try pieces that I would never have tried in the store," says a consumer on the website of Chic Types. A sector to follow very closely.

5 Grandma's Tricks for Your Clothes and Shoes

When you live alone, the list of things to do in the evening when you come home from work is long, especially since some of your business is starting to give up and it would be nice to take another look at some stores.

But do not panic, great evils great remedies. All these little problems can be easily solved with some DIY tricks that every self-respecting man needs to know.

Ironing is has been!

It is quite normal that ironing is your obsession. However, some of your shirts would deserve a good iron for your next business meeting or date.

Relax, we have found the solution. On your next machine, throw some ice cubes into your dryer, and let the magic work. Hop, finish the shirts and other unmissable crumpled clothes!

To disguise his jeans for a guaranteed vintage rock effect

If one of your fetish jeans seems tired over time, do not throw it away, give it a second life. You can wash it to give a vintage style that will make all female looks succumb.

It is enough to gently sand the material, which will allow creating traces of wear at the place of your choice. Gently use sandpaper or pumice. Emphasize reliefs such as loops or pockets for a natural and vintage effect. And if that does not satisfy you, then turn to a selection of jeans for men that will delight your desires.

Dye his old shoes

Some of your shoes are starting to age. Unfortunately, you feel good about it and throwing it breaks your heart. To avoid this passage, rub your pair of shoes, previously cleaned, with toothpaste and baking soda.

Then choose a color that you like and start to dye with a dye suitable for the fabric. Finally, put them in the dryer to fix the color, and you're done.

Clean leather shoes with olive oil

Your leather shoes or men leather wallets are an indispensable accessories of your wardrobe. However, this requires an interview that can quickly be expensive. Opt for olive oil, which will come to feed the leather while shining the matter.

Fashion Spring Summer 2018: New Trends

Summer seems to point the tip of his nose and says heat said new wardrobe. We gave you a summary of the new trends for this summer in order to attract a maximum of glance and to have full self-confidence. Do not worry, you can still keep a part of your wardrobe from last year.

In his dressing room

Some coins come back every year and that's why you need to keep some of your clothes.

In the meantime, for this summer, bet on the little designer and original shirt. Between the Hawaiian and the bowling shirt, you can vary between retro flowers with vibrant colors or totally crazy graphics. As an accompaniment, put on jeans for men, simple but well cut, with a pair of white sneakers.

The sweatshirt, known for manly, is no longer reserved this year for Sundays or gyms. It can now be worn over the day over a nice shirt or with a denim jacket taking care to bring out the hood. Let the collar escape for more elegance.

Finally, with the heat, nothing beats good shorts! Choose it with tailor-made pleats, high-waisted inspired or denim.

The flagship accessories for 2018

Headwear is back with leather and wool berets that will give a retro-chic effect. Still, in the hats category, the famous paperboy hat will bring a sexy touch.

As you approach the World Cup, bring back your old scarves to support your favorite team . And if you have old ones, know that you will be even more trendy.

Printed matter

Whether for men or women, the vertical stripes are out for this summer 2018. Black or white, thin or imposing, with scriptures ...

We will find many graphics fonts ways advertising logos. We will then be able to pass messages through our jackets, our shirts, our T-shirts but also through our pants.

For colors, be creative! Gone are the days when we subscribed to the dark colors, the time is now in happy colors and vitamins. Purple, yellow and khaki will be an integral part of our wardrobe this summer. We can also venture to the red or orange to give a little fun.

Men's Fashion: a Casual Chic Style for This Summer

In this summer, the casual chic style is for men the most effective way to attract attention. Casual fashion, while inspired by the classics of men's fashion, offers clothes displaying more relaxed and modern. For this summer, some trends are emerging and deserve a closer look.

In the burgeoning world of casual chic fashion, some brands perfectly embody this particular style at the forefront that you will find easily on the site Banggood and especially in the men's fashion community. The collections for the summer season testify to an ideal positioning of the creations between the casual style and the chicest look. For this summer, happy colors such as red or orange as well as light blue will be favored.

Among the most innovative casual chic clothing suits for men are the combination of shirt, blazer, and shorts for a most successful result.

Another big trend of this summer in the men's casual chic department, the comeback of the shirts with a predilection for those displaying one or more retro or vintage details. Very comfortable and giving the silhouette a very casual look, the Jack & Jones retro short sleeve shirts are one of the flagship attributes of this summer fashion.

Of course, a casual chic look for men would not be complete without the indispensable contribution of a pair of sneakers and a KAKA laptop backpack to the extent of the aesthetic challenge. As such, the sneakers and the backpack proposed for this summer season by some great creators show the will of the latter to return to the origins through retro models. The desert shoes of some brands are also a great illustration of what fashion chic can do best and will arouse the envy of city dwellers who can wear these shoes with straight pants or jeans.

Banggood Offers Great Discounts and Deals at Its Mid-Year Sale

June is the sixth month of the calendar year, marking the end of the first half of the year, and start of the second half. The mid-year online sale, one of the largest online sales in China is coming with almost all major online shopping websites participating. Earlier in May, the online shopping websites had been finalizing their marketing strategy so that they could gain a large market share in the important mid-year sale, competing with other online shopping sites.

Introducing Banggood

Banggood, one of the largest and most popular Chinese retailers, is preparing to compete with other online shopping sites for the annual mid-year sale in June. The company was established in the year 2009, and in the past nine years, it has worked hard to greatly improve its customer support, logistics, and product quality. This has helped Banggood become one of the most popular online retailers for shopping for customers worldwide. It is not the first time for Banggood to hold the mid-year sale so it feels confident enough to satisfy its customers from worldwide by offering the latest high-quality products at extremely affordable prices and devoting a lot of resources and money to preparing for the sale.

According to the CEO of Banggood, Zhouxin, the online retailer is offering a wide range excellent discounts and free gifts on various products as part of the online sale. The company has upgraded the hardware, software, user interface and its customer service to meet the anticipated increase in orders during the mid-year sale.

Banggood launches online sale

Officially Banggood's mid-year sale is scheduled to begin on June 27 and end on June 29. However, it will actually start on June 12 as part of the warm up to official sale date. During the sale, coupons for getting an 80% discount, free gifts, snap-ups and other promotional deals will be offered to help customers save money. Country-specific deals, activities, and promotions for Russia, Spain, India, Italy, and Portugal are also planned by Banggood.

Future prospects

From the year 2009 onward, Banggood has been planning to make the mid-year sale, an annual event, holding it usually in the middle of the month of June. Banggood promises its customers, that it will work hard to improve its annual sale events so that loyal customers can look forward to getting a better deal every year while shopping online.

Trends of Fashion Accessories for Men, Autumn / Winter 2018-19

Trendstop accessories experts bring you the essential looks of the International Men's Fashion Week events that will inform the fast fashion market in the fall/winter of 2018-19 and beyond. The performance and outdoor sectors continue to have a huge influence, combining their qualities with durability and trends. Our accessory image galleries evaluate the commercial value and longevity of each trend, giving you the best possible basis for organizing your collections.

This week, FashionUnited readers can get an exclusive overview of three key accessory designs. Winter sports and outdoor activities are essential for the silhouette and style, inspired by the ski slopes and the "Mask of Sports Pro" eyewear style. The Survival Pack provides a security element in difficult conditions.

The Survival Pack

Endurance is an essential quality in the theme of survival and is reflected in the backpacks. The rigid hulls protect the contents of the KAKA backpack while the padded models at the front protect the wearer. Reflective tapes and neon colors allude to high-visibility workwear. Typographic prints can be used to display the "safety first" message.

The Pro Sports Mask

The influence of extreme sports on seasonal accessories goes through silhouettes of glasses inspired by masks. Flat lenses and translucent curved frames provide a protective feel, while tinted lenses and reflective lenses offer athletic sensitivity.

Ski Accessories

Scarves, hats, and gloves head for the slopes, while winter sports and snow-covered landscapes inspire skiing equipment into a "must-have" of fashion. In this trend, we find pop primary colors, while heavily padded synthetics and oversized knits bring an extreme and soft note to the accessories.

Trendstop.com is one of the world's leading trend offices for fashion and creative professionals, renowned for its insightful trend analysis and forecasting. You can know more fashion trends by following this website. But you can also follow our blog because we will pick up the most suitable for you.